Building paradigm-shifting ventures from the margins with Benjamin Rubin 4v3d6x

What if your boldest vision is years ahead of its time—so far ahead that the world laughs you out of the room? In this deeply personal and provocative conversation, Richard Medcalf speaks with Benjamin Rubin, serial entrepreneur and founder of both Sirenum and Insectika. Benjamin has a rare gift: creating businesses that challenge entrenched paradigms—from transforming the invisible workforce to reinventing how we feed the world. His journey is one of relentless vision, deep humanity, and surprising leadership insights. In this conversation, you’ll learn: How to lead when your vision is misunderstood—and still get your team onboard Why a deep understanding of the problem beats brilliant solutions A simple but radical way to create true belonging and loyalty in your team The hidden cost of relying on money to motivate people—and what to do instead How Benjamin plans to scale impact without losing himself in the process   This one’s for the visionary leaders who’ve ever felt alone with a world-changing idea. Resources/sources mentioned: The Impact Multiplier CEO Podcast(https://xquadrant.com/podcast/) Sirenum ( SirenumSirenum Staff Management Software for Agencies and Hourly Workers Sirenum Staff Management Software for Agencies and Hourly Workers sirenum.com  ) Insectika Biotech ( https://www.linkedin.com/company/insectika-biotechnologies-israel/) the Crucible (https://xquadrant.com/crucible), our exponential programme for elite CEOs dedicated to transforming themselves, their businesses, and the world. Ready for a big leap forward in your own leadership? Elevate your leadership forever with Richard's book "Making time for Strategy: How to be less busy and more successful". Buy your book here: https://xquadrant.com/time/   For full show notes, head to https://xquadrant.com/benjamin-rubin Timestamps: 00:00 Intro 01:01 Welcome to the Impact Multiplier CEO Podcast 01:44 Benjamin Rubin's Early Ventures and Challenges 02:25 The Mission and Vision of Insecta 03:22 Revolutionizing the Food System with Insect Meal 04:33 Challenges and Innovations in the Insect Meal Industry 05:36 The Importance of Understanding the Problem 06:42 Building and Leading a Visionary Team 15:05 Navigating Rejection and Persevering Through Challenges 21:16 Building High-Performing Teams with Meaning and Belonging 23:51 Questioning the Purpose of Life 24:45 Building a Team with Meaning and Belonging 25:33 Innovative Bonus Schemes and Interdependence 26:44 Finding Deep Meaning in Business 28:28 Understanding Employee Aspirations 38:05 Balancing Leadership and Personal Life 41:47 Final Thoughts and Future Plans 3u2p62